With an average 6,000 weekday Internet pageviews, 10,000 issues printed each weekday and 80 percent average readership, there's never been a better time to advertise in the Kansas State Collegian. Florida-based Poynter Institute recently wrote that college newspapers in their print form remain very popular among students, while Internet attracts more parents, prospective students, visitors and alumni.

The Collegian's 2006 survey of 400 K-State students and faculty/staff revealed evenly split numbers between our print and web products. As an advertiser, either choice is a path to getting more traffic through your door and more money in your pocket.

Call us today for a consultation!

Who's reading? What are they buying?

- For K-State news, 46% turn to the Internet, 41% read the K-State Collegian.


- 47.8% typically read all issues of the Collegian.


- 31% read at least three issues per week, with an average four read per week.


- Ave. monthly disposable income = $152.54 for students / $325.66 for faculty 


- 70% were employed, with 42% of that being full-time.


- 74% have checking accounts with local banks.


- 77% have credit or debit cards with local banks.


- 70% of Collegian readers eat out 1 to 3 times each week.


- 87% prefer off-campus fast-food and 88% prefer casual restaurants.


- 57% prefer to eat at a bar & grill and 34% prefer fine dining. 


- 76% spend up to $75 each week on groceries.


- 43% indicated a good chance of buying computer hardware or software within six months.


- 28% indicated a good chance of paying for a vacation or travel package within six months.


- Top three spending categories for faculty/staff were auto/gas, hair styling, cell phones.


- Top three categories for undergrads were school supplies, auto/gas, and CDs or DVDs.


- Other top monthly spending categories, on average:
    $34 on shoes/clothing
    $45 on prescriptions/medicines
    $36 on optical care.