Baylor
2007 record: 3-9 (0-8, Big 12 Conference)
Preseason AP Rank: not ranked
Head coach Art Briles
"When people talk about Baylor, we want them to take notice and to listen.  It's easy lip service. It's something we've got to prove on the field. What we have to do is change the image of Baylor football. That's our objective. That's our goal, and the first way to start it is with respect, which is what we're going to try to take care of beginning this fall."

Colorado
2007 record: 6-7 (4-4)
Preseason AP Rank: not ranked
Head coach Dan Hawkins
"It's awesome to be in a program that faces some of the best programs in the country and some of the best players in the country. And I think so many people have asked me about our schedule both in and out of conference, and I think, quite frankly, that's why you do it. I think that's why you play. I think that's why you coach."

Iowa State 
2007 record: 3-9 (2-6)
Head coach Gene Chizik
Preseason AP Rank: not ranked
"We feel like the foundation has been laid for what we're trying to do down the road. If you go back to 2007, we had a lot of ups and a lot of downs.  And I think we saw some improvement in our program. So our last eight months have been very driven to erase a 3-9 year and to show progress."

Kansas
2007 record: 12-1 (7-1)
Preseason AP Rank: 14th
Head coach Mark Mangino
"We think we're going to have a pretty good football team again. We have a lot of work to do, though. We're not really as good as we need to be today, but we are looking forward to the season with the same great expectations that our fans have."

Kansas State
2007 record: 5-7 (3-5)
Preseason AP Rank: not ranked
Head coach Ron Prince
"We've put ourselves in a position to become one of the most experienced teams in the league for the 2008 season. And we're excited about coming into the '08 season, and we're just trying to take advantage of all the hard work that's gone into it. And that's kind of our outlook for the season."

Missouri
2007 record: 12-2 (7-1)
Preseason AP Ranking: 6th
Head coach Gary Pinkel
"Right now, I think we are doing the right things, and hopefully the experience of last year of playing at a higher level — playing in a lot of pressure situations — hopefully we can play at a high level again."

Nebraska
2007 record: 5-7 (2-6)
Preseason AP Rank: Receiving Votes
Head coach Bo Pelini
"We're excited about the year. There's been a lot that's happened since I took over. We've had a lot to do. And the process is ongoing, and we're not a finished product yet."

Oklahoma
AP Rank: 4th
2007 record: 11-3 (6-2)
Head coach: Bob Stoops
"I think we've played pretty well at the end of the year when we played the No. 1 team in the country for the Big 12 Championship and played pretty well, winning in a strong way."

Oklahoma State
2007 record: 7-6 (4-4)
Preseason AP Rank: not ranked
Head coach Mike Gundy
"Our players are very excited, very confident. We've had a great offseason, looking forward to the upcoming games. We're excited to be playing out in Seattle to open the season and very comfortable with where we're at."

Texas
2007 record: 10-3 (5-3)
Preseason AP Rank: 11th
Head coach Mack Brown
"We had nine bowl teams on our schedule, so it will be the hardest schedule we've ever played. ... We'll have to play really, really well to have as good a team as we have had because of the strength of schedule and the tight quarterbacks and especially the offenses throughout this league."

Texas A&M
2007 record: 7-6 (4-4)
Preseason AP Rank: unranked
Head coach: Mike Sherman
"I feel strongly about the university and the leadership there and the potential that is within our grasp at some point. And I look forward to achieving that potential, getting that potential to fruition."

Texas Tech
2007 record: 9-4 (4-4)
Preseason AP Rank: 12th
Head coach Mike Leach
"Our expectations are already high. So what that means to me is we just need to ignore expectations, and everybody needs to do their job, improve on their role and just do their job within the scope of what it is."

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