This Saturday, thousands of purple-clad weekend warriors will surround "The Bill" to celebrate the quasi-holiday known as game day. Countless other fans across the nation will have their school colors proudly splashed on items ranging from shirts to stomachs — sometimes even nipples. But now, the newest way to show school spirit is to drink Bud Light Fan Cans. Perfectly timed for football season, Anheuser-Busch's latest promotion uses school colors to decorate their Bud Light beer cans.

Naturally, this fun idea has to attract the ire of some power players. Recently, dozens of college administrators have asked the brewery to stop the promotion in their towns due to concerns that it targets underage drinkers. Schools like Iowa State, Michigan and Oklahoma State have voiced this outrage. Some even have taken the drastic measure of threatening to sue on grounds of trademark infringement. In the words of Seth Meyers and Amy Poehler, "Really?"

Claims that these promotions pander to underage drinkers are simply nonsensical. On Saturday, there will be tailgaters of all ages drinking from purple cans in Manhattan, burnt orange cans in Austin and so on. This promotion's aim is not solely at those who nervously sip from a red cup, ever cognizant of the undercover cop. Rather, it encompasses all school supporters. Beside this, purple cans in Manhattan don't need the support of minors to sell.

The premier contributing factor to underage drinking on college campuses isn't "Nattyisms" or "unsmooth moments," it is college itself. The administrators know this.

The underage drinking charge is simply a shrewd veil hiding their real concern — money. These administrators are seeing thousands of dollars being made by this ingenious ad campaign, and they resent every last penny. If schools were given royalties off this wildly successful promotion, I'd be shocked if they were still so distressed about the possibility of a 20-year-old buying a case.

Unfortunately, the powers that be have a very strong ally. The Federal Trade Commission has "grave concern" that this ad campaign encourages underage drinking, according to an article in the Wall Street Journal. The article goes on to state that the FTC recently convinced the alcohol industry to set "voluntary" advertising standards. These voluntary standards stipulate that at least 70 percent of an advertisement's audience must be 21 years or older.

This brings up numerous questions: If there is solidarity among lawmakers and administrators to curbing underage drinking, which I don't think there is, why isn't there a government mandate demanding 100 percent of advertisements to target legal drinkers? Why go partway?

Also, how can that percentage possibly be gauged? So, when I turn 21 in June, the fan cans won't pique my interest as much as in my younger days? This mandate seems very subjective. Furthermore, Anheuser-Busch brews the great, light hope to all broke underage drinkers, Natural Light. Yet, the FTC is "gravely concerned" about burnt orange cans rather than the "Natador" and his "Nattlecry." Really?

To reclaim some lost royalties, some administrators have threatened to sue over trademark infringement. For the schools, this just seems like a useless battle. Universities and athletic conferences make cocaine kingpin-like sums in royalties from companies like Nike, Adidas and ESPN. I fail to see the need to fight for money, most of which Anheuser-Busch would receive regardless.

Also, since when can an organization have a color trademarked?

Sadly, the universities will win. It's inevitable. The college president will bring up phrases like "binge drinking" and "alcohol-related incidents" and force Anheuser-Busch to retreat their Clydesdales. Hopefully, President Schulz will have the common sense to allow Wildcat Nation to carouse the fields this fall proudly drinking from royal purple containers.

Bring on the cans.