How emasculated is your man? If you were watching the Super Bowl commercials (sober) you should know what I'm talking about.

Twenty minutes after half-time the Web was already buzzing about the wrath of gender stereotyped advertising in Super Bowl XLII commercials.

"We noticed a theme about how men are so emasculated by women and how they have no choices in their sad, little lives," wrote Theresa Walsh Giarrusso, on the Atlanta-Journal Constitution blog. "Starting with a Dove ad for skincare for men, we learned that men are destined to marry, have kids and be forced to do yard work. This ad was less about women beating down their men and more about men just not having any choices in life."

Men don't have any choices in life? Really? I'm blown away that Dove has traded its 2005 Campaign For Real Beauty, which promoted building self-esteem, inner-beauty and self-acceptance for all body types, morphing into a pro-gender stereotyping company.

Surely, you can remember seeing female underwear models over 100 pounds in magazine and billboard ads.

"They wore white bras and panties. Grinning. Posing. And looking real comfortable in their own twenty-something skins - rounded stomachs, full thighs and all," wrote Maureen Jenkins, of the Chicago Sun Times in a review of the bold in-your-face advertising campaign.

The Dove Evolution video earned coverage on TV programs "The View," "Entertainment Tonight" and "The Ellen DeGeneres Show." It also generated more than three times the traffic to the Web site than it did in a 2005 Super Bowl commercial, according to Jack Neff of Advertising Age.

Five years later, Super Bowl commercials focus more on sexism and accentuations of gender stereotypes. That is not entertaining. From a public relations/mass communication's stand point: Dove's credibility is shot.

Does anyone else see the problem here? I feel betrayed. Dove put millions of dollars into a corporate responsibility program that would make a difference, a real difference. It enjoyed tremendous success and made a terrific impact on women's lives, until now.

Dove's mission statement claims it is their purpose "to make women feel more beautiful every day by challenging today's stereotypical view of beauty and inspiring women to take great care of themselves."

Real Girls, Real Pressure: A National Report on the State of Self-Esteem, commissioned by the Dove Self-Esteem Fund, revealed there is a self-esteem crisis in this country that pervades every aspect of a girl's life, including her looks, performance in school and relationships with friends and family members.

Key findings in the study are as follows: Seven in 10 girls believe they are not good enough or do not measure up in some way, including their looks, performance in school and relationships with friends and family members. Reality versus Perception: low self-esteem significantly impacts girls' overall feelings about their own beauty. Girls with low self-esteem are significantly more likely to engage in negative behaviors. The self-esteem tipping point: transition to teenage years results in loss of trust and communication with adults. Parents' words and actions play a pivotal role fostering positive self-esteem in girls.

I'm not a sociologist, but I know by being alive that a female's self-esteem correlates with how men view and treat them.

The commercial is currently rated five stars out of five stars on Youtube.com, indicating that the majority doesn't understand the impact of behavior and attitudes regarding gender roles and stereotyping.

The Dodge Charger ad, titled "A Man's Last Stand," was far more indicting toward women. The tone was an insulting monotone narrative, a man who deserves a badass muscle car because he submits to a rigid existence to satisfy his wife.

Here is part of the script:

Walk the dog at 6:30 a.m.

Shave and clean out the sink after they shave

Be at work at 8

Sit through two-hour meetings

I will say yes when you want me to say yes

I will take your call (Gee thanks!)

Listen to YOUR (the mean wife's) opinions about my friends

Listen to YOUR friends' opinions about my friends

I will be civil to your mother

I will put the seat down

Carry your lip balm (I totally ask Michael to do this)

Watch your vampire TV shows

Put my underwear in the basket (PLEASE! Really is it that hard!!)

"And because I do this I will drive the car I want to drive! Charger: Man's Last Stand!"

YouTube ratings are giving this commercial a four out of five stars. Boo. This is not entertainment.

For $2.6 million per 30 seconds, Dove and Dodge will not profit by offending the consumer. Last night, 97 million people watched these companies brand themselves with gender stereotyping.