The idea of “sharing a coke” has been a new type of marketing for Coca-Cola with different names being printed on each bottle of Coke saying “Share a Coke with:” In part of a partnering plan, Twitter has created a new emoji for Coca-Cola’s Share a Coke campaign. According to the Marketing Land website, the financial details of the partnership have not yet been released.
This is a new step for Twitter to take and the Twitter world has reacted accordingly, some disappointed by their lack of inclusion in the Coca-Cola Share a Coke movement.
As if my name will ever be on one… #ShareaCoke
— Bronwen Hollinger (@TeamBronwen) September 17, 2015
No one could share a Coke with me because my name isn't on the bottle ? #ShareaCoke
— 卌5SOS Updates卌 (@5sos_BandAlerts) September 17, 2015
— Berenice ✨ (@Berenice_Bizzle) September 17, 2015
#shareacoke SIKE .. i like sprite
— natalia carrillo (@natcar99) September 17, 2015
Others, however, are excited about the new implementation and are enthusiastic about being part of “worlds largest cheer.”
I could go for one! Tweet with #ShareaCoke to set a new world record! Let's make it happen! Cheers to all!
— Darrell Wallace Jr (@BubbaWallace) September 17, 2015
#ShareaCoke for the cute emoji ?
— GP (@Gorgeous_Puddin) September 17, 2015
#ShareaCoke with someone little, cause I want most of it for myself!
— Linda Stricklin (@rmom65) September 17, 2015