If money could buy an NCAA Tournament championship, Kentucky would beat Duke

This bracket made with PrintYourBrackets.com was based solely on program expenses, assuming a bigger budget means a team is more likely to win.

If the NCAA men’s basketball tournament came down to a battle of budgets instead of baskets, Kentucky would beat Duke in the championship game $18.9 million to $17.9 million.

Using 2015 numbers, which is the most current data available that is compiled by the U.S. Department of Education’s Equity in Athletics Data Analysis, the Collegian filled out a bracket based solely on program expenses.

If financial investment by a university’s athletic department in a basketball program were the determining factor in winning on the court, none of the No. 1 seeds would be in the Final Four. Instead, the Final Four would consist only of No. 2 seeds: Kentucky, Duke, Louisville and Arizona.

Kentucky’s $18.9 million would beat in-state rival Louisville’s $17.9 million, and Duke’s $17.9 million would beat Arizona’s $11.7 million.

Of the No. 1 seeds, Kansas’ $11.6 million would be the only one to make the Elite Eight. Wichita State’s $6.9 million would have taken them as far as a loss to Kentucky and a repeat of 2014.

Gonzaga has the lowest budget of the No. 1 seeds at $7.2 million, keeping them out of the Sweet 16. North Carolina’s $8.6 million and Villanova’s $9.4 million keep both of them out of the Sweet 16, too.

Buying wins

Eight schools had men’s basketball program expenses over $10 million: Kentucky ($18.9 million), Louisville ($17.9 million), Duke ($17.9 million), Arizona ($11.8 million), Florida State ($11.7 million), Kansas ($11.6 million), Marquette ($11.3 million) and Michigan State ($10.4 million).

The greatest financial differences in first round matchups are Kentucky versus Northern Kentucky’s $1.6 million, Louisville versus Jacksonville State’s $1.1 million and Duke versus Troy’s $1.4 million.

K-State’s $6.8 million ranked it No. 36 of the 68 teams in the tournament.

Other than Kansas, West Virginia’s $9.3 million and Baylor’s $8.8 million were the only other Big 12 schools to make the Sweet 16 in the bracket determined by budgets.

Oklahoma State’s $7.5 million lost in the first round to Michigan’s $8.9 million and Iowa State’s $6.9 million lost in the second round to Purdue’s $7.2 million.

Former K-State head coach Dana Altman would lead Oregon to beat Creighton, another school he formerly coached at, based on the financial bracket.

Butler’s $4.8 million made for the lowest budget to win a first-round game in the budget-based bracket, but it still more than triples opponent Winthrop’s $1.3 million. New Orleans was the only one of the 68 universities in the tournament with program expenses under $1 million.

The average program expense among the 68 teams was $6.3 million. The median is $6.9 million, using the average of the No. 34 and No. 35 teams, Iowa State and Notre Dame. The standard deviation is $4.1 million.

Money doesn’t equal success

The Collegian’s bracket didn’t make it past the First Four unscathed. That was good news for Wildcat fans, because K-State’s $6.8 million would have lost to Wake Forest’s $7.6 million on the tournament’s first day.

The biggest budgetary-based upset so far is Middle Tennessee’s $2.7 million first round win over Minnesota’s $8.2 million. Minnesota would have lost in the Sweet 16 based off program expenses.

The second-largest upset based on program expenses was Saint Mary’s $3 million upsetting VCU’s $5.7 million.

Vanderbilt’s $8.2 million should have gone to the Sweet 16, but they were upset by Northwestern’s $6.8 million. Maryland’s $7.6 million also bowed out early after a loss to Xavier’s $5.7 million.

The only other upset as of Thursday night’s games was USC’s $5.3 million winning over Providence’s $7.9 million in the First Four.

Louisville does beat Kentucky based on one financial statistic: revenue.

Louisville’s program earned $45.6 million, putting it in first place. Duke earned $31 million and Kentucky $27.2 million.

Kansas’ $18 million comes in eighth of 68, and K-State’s $9.4 million comes in 28th while Wichita State’s $8.7 million is 32nd.

Jason Tidd
Jason Tidd graduated from Kansas State University's Miller School of Journalism and Mass Communication in May 2017. He was the spring 2017 editor-in-chief, fall 2016 news editor and spring 2016 assistant news editor. While at K-State, Jason played baritone in the Pride of Wildcat Land marching band.