Throwback: Local store feels the rise of vinyl sales

Sarah Cunnick, co-owner of Sisters of Sound, inside the store. (Sreenikhil Keshamoni | Collegian Media Group)

According to an article from Rolling Stone, vinyl sales have grown tremendously. The article claims that “CD sales were declining three times as fast as vinyl sales were growing.”

Sisters of Sound, a local music store, has taken note of this trend.

Sarah Cunnick, co-owner of Sisters of Sound, said they started their shop with 50 percent vinyl and 50 percent CDs. She said she noticed that vinyl sales began doubling around 2010. Although she agrees with Rolling Stone’s research, she believes the numbers may be more than they’re claiming.

“The way they figure out how many sales happen, they’re only counting new vinyl,” Cunnick said. “There is hardly a way for them to track old vinyl. The reporting only takes place with the new vinyl.”

Cunnick has been doing her own research throughout her store and noticed that for every one new vinyl purchased, nearly ten used vinyl records are purchased. These used vinyl records aren’t tracked when research is being done, which is why she believes the statistics are under representing.

Royce Ardery, Sisters of Sound employee, said his love for vinyl began about two months ago. Ardery said his vinyl collection began with one record. He gained over 100 records in the span of two months. He believes his love for vinyl comes from his past.

“It brings back memories of me and my uncle,” Ardery said. “We used to listen to a lot of records. When I was younger, he taught me how to take care of them and use them.”

Despite his love for vinyl, Ardery believes the best way to figure out what you like is to go to the shop. The store contains vinyl, CDs, cassettes and many other music listening options. Ardery began his vinyl passion simply by going into Sisters of Sound and trying out different forms of media until he found one he loved.

Records outsell CDs at Sisters of Sound. (Sreenikhil Keshamoni | Collegian Media Group)

Benjamin Cartwright, senior in park management and conservation and Sisters of Sound employee, said he started coming to the shop as a sophomore because he and a friend were interested in music. When he began listening to music, it was intimidating because of all the options, but the friendly staff made the process smoother, he said.

“I would spend hours in here getting recommendations from Sarah and the employees. Being here longer and longer, it made me want to work here,” Cartwright said. “It’s not as hard or intimidating as it should be.”

Cartwright said he uses vinyl and cassettes, while others may have different preferences. He encourages all people to visit a music store to try out different forms of media and not to feel intimidated.

I'm Monica Diaz and I graduated in May 2020 with a degree in broadcast journalism and Spanish. I severed in several roles while working for the Collegian, but most of my work focused on rebuilding the Collegian digital brand with an increased social media presence. I also worked on KKSU-TV and appeared as an anchor on MHK All Day in my last semester on campus. In my spare time, I enjoy a good cup of coffee and spending time with family. I have a passion for journalism because I believe that everyone deserves to have their voice heard.