Social media has become a necessary part of our everyday lives. People use it for a variety of purposes such as staying connected with friends and family, getting information about current events, and expressing their thoughts and opinions on what is happening around the world. According to Statista, 73% of college students are using Facebook and 62% are using Instagram however not all social media platforms are equal. When we look at using social media effectively in the college setting, you might find some massive differences between the platforms and you should consider these differences before deciding which platform is right for you. Read on for more information.
TikTok
TikTok was launched in 2016 and is a platform where individuals can create short-form videos and post them onto the app. TikTok is mostly used by the younger generation Z and Millennials. There is an audience of over 1 billion people on TikTok, many growth services that allow users to buy TikTok followers like TokUpgrade, and there is a wide variety of niches including the education niche where users share information about different topics. It is also common to find accounts that focus on sharing news and current affairs so as a college student, it is a great place to get information as well as engage with other people’s opinions. Getting started, you need to identify your niche and search relevant hashtags and it’s also helpful to follow other members of that community. To gain followers rather quickly, start following people and engaging with content that interests you. You should also create videos and post them onto your feed with hashtags included so that people can discover your content and follow you. As a student, you should create videos about topics that interest you, some students even use TikTok to share their college experience. There are no limits.
Instagram is a popular social media platform where users share visual content with their followers. With Instagram, you can edit and upload an image and video content via the mobile app and you can add captions as well as location-based geotags to your posts. Similar to TikTok, Instagram is used primarily by the younger generation and as a student, you can use the app to enhance your language skills, partake in knowledge sharing, develop your photography skills, improve your interpersonal skills as well as increase learning productivity. To get started, identify your niche and start following people and you can gain followers by consistently posting high-quality content and using relevant hashtags. Use Instagram to share your life experience.
Facebook is the original social media platform and it is used to share statuses, images, and videos. It is mainly used by the older generation however as a student it is a great place to connect with other students as well as follow pages that share knowledge and information. To get started, you need to create a profile and then start sending friend requests. A good idea would be to befriend other members of your college. To gain more friends, post shareable content and post things that are thought-provoking.
Twitter is a microblogging social media platform where users can express themselves in 140 characters. 18.5% of Twitter users are between the ages of 25 and 34 years old and for students, it is a great place to keep up with the latest news and current events as well as do networking. To get started, simply download the app, sign up and start following people in your niche. Engaging and using hashtags will help you gain more followers and you should use the platform to express your opinions and discuss world affairs.
YouTube
YouTube is a social media platform where users can create a channel and upload videos ranging in theme and topic. YouTube is most popular amongst users 35 years and under and as a student, knowledge is abundant about every single topic imaginable on this platform. You can use YouTube as a creator or as a viewer, all you need to do is have a Gmail account. If you want to gain subscribers, you need to create content that is useful and entertaining and as a student, you can post education content or you could vlog about your life as a college student.