Social media videos continue to push the envelope today, with a maximum percentage of online advertisers employing them in their marketing efforts. On the one hand, this trend benefits consumers learning about the brand’s products and services. On the other hand, it assists businesses in increasing traffic to their social accounts, growing their following and revenue.
Videos also boost social interaction by building trust and connections between brands and customers, fostering brand loyalty, increasing lead generation and sparking relevant conversations. Here are seven strategies to help you make excellent social media videos worth viewing and sharing.
- Produce Short Videos:
While we have too many things to focus on, we can only focus on one item for a limited period. In the age of social media, audiences don’t want to spend too much time reading material unless it’s particularly what they signed up for. They don’t want to spend 20 minutes watching a single video while mindlessly browsing through their timelines or news feeds. They like short videos to see more stuff during their breaks or while relaxing.
Keep your videos short if you want to optimize their effectiveness: use an online video cutter to cut short the video effectively. Keep in mind that the initial few seconds of your videos are critical. If they are uninteresting, the audience might just move on to another video. Videos should captivate viewers’ attention, convey a message and compel them to take action in a short amount of time. These short movies are advantageous to organizations since they create credibility for the company, increase interest in the brand and have been shown to increase conversions.
- Invest in basic equipment:
If you intend to produce many videos for your social media efforts, investing in video equipment is essential. There are other pieces of equipment available for purchase, but the following four are essential:
- To ensure that your films look fantastic, use a digital camera.
- Microphone — Most built-in microphones are insufficient for creating good audio for a brand video.
- Tripod — used to keep your camera steady while recording.
- Lighting kit ensures that your light is adequate and that your film looks fantastic.
Record in 1080p or 4K resolution with a good microphone. You should also use a 16:9 widescreen ratio.
- Do not use the auto-play feature:
An auto-playing video consumes a lot of bandwidth. A 30-second video will most likely add roughly 10 gigabytes to the size of a simple image and text-based HTML page, potentially quadrupling the amount of data that must be loaded for the page to render properly. If a user has a slow connection, it can cause several seconds of delay. Most of us are filled with fury and violent impulses when we hear autoplay. Although videos might be used for nearly everything, they might be awkward in some businesses. It might sound aggressive if you push someone to view by auto-playing the content.
- Using the Call-to-action:
CTA is a visual or audible indication that urges people to take the intended action. The goal of adding a CTA is to elicit a quick response from your customer based on your objectives. CTAs can be adapted to meet whatever action you want your viewers to take, whether to register to a mailing list, visit your website or download material. Whether they are just learning about your product or service or are ready to make a purchase, not having the perfect CTA at the right time might be the only thing that prevents them from taking the following steps. You can include a CTA in the form of a clickable feature in an interactive movie, which boosts engagement.
- Focus on SEO:
Skilled online businesses use search engine optimization (SEO) to get their web pages to appear on search engine results pages (SERPs) for the phrases most closely linked with your business and brand. Getting your marketing videos in front of those people increases site traffic, sales and profits. Keyword research serves as the cornerstone of the SEO process by building a priority list of the words and phrases used on Google and other search engines to find the products and services your company offers. Search engines prioritize video content that is structurally sound and provides valuable information. Metadata, transcripts, thumbnails and guidelines are examples of technical SEO elements that can help your material get found on search engines.
- Keep an eye on analytics:
Analytics is an essential part of any effective video marketing plan. Video metrics empower marketers to improve. Only by analyzing views, attention spans, click-through rates (CTR) and other metrics can we determine which videos are effective and whether they assist create leads, penetrating key accounts, adding pipelines, retaining customers or producing revenue. Web analytics tools are used by businesses to analyze and benchmark site performance and examine key performance metrics that drive their business, such as purchase conversion rate. You might also use website analytics to accurately track your internet marketing operations’ efficacy to inform future efforts. Web analytics data is often shown in dashboards that can be customized based on the user profile, date range and other variables.
- Optimize for Various Channels
Each platform has its own set of video guidelines or best practices, and certain types of content might perform better than others, depending on the channel. You might have concentrated your social media video marketing efforts on Facebook a few years ago. However, you must now be present on Twitter, Instagram, YouTube, Pinterest and pretty much any other social media network where your target audience congregates.
It’s also occasionally a good idea to adapt films to a particular social media channel.
Stories, for example, do better on Instagram.
GIFs are more effective on Twitter.
Two minutes or less is perfect for Facebook Live, which has a more serious audience.
Additionally, keep the alignment in account when clicking the video.
Landscape videos, for example, operate well on YouTube because their video player is designed for horizontal videos.