Email marketing is one of the most well-known and often utilized marketing techniques. While a truly effective marketing campaign requires marketing through more than one medium, email marketing is still one of the most powerful tools in the advertising world. Consumers can add themselves to mailing lists, offering them privacy and autonomy in an increasingly ad-saturated world. Moreover, email marketing is inexpensive, reaches multiple generations and demographics, and can be streamlined through email marketing agencies like Klaviyo email marketing agency. According to Forbes, email marketing also has the highest return on investment (ROI) of any marketing channel—$42 per dollar spent.
While the nature of email marketing makes it effortlessly effective and still respectful of consumer privacy, there are a few tactics that may make your marketing emails stand out against your competitors. Like any marketing channel, email marketing is only effective when it is relevant to your target audience and reaches them consistently. Read on to learn more about optimizing your marketing emails’ content, growing your email list, and reaching your target audience.
1. Grow Your Email List
One of the best ways to increase your marketing emails’ effectiveness is to ensure they reach as many people as possible. If you want consumers to join your mailing list, you might consider running a contest or giveaway. Require potential clients to provide their email addresses to submit their names for the contest prize.
You can also grow your email list by using other marketing channels. If consumers have explored your social media but never visited your website, they may not even know that you have a mailing list. You can ask users to sign up directly by posting and advertising some of the fun bonus content they will receive on your mailing list—or you can use call-to-action cards on Twitter, Facebook, and YouTube.
2. Send Emails Consistently
Find an email frequency that works for you and your business. If you’re selling a product and offering weekly promotions, you may want to send out a promotional email once a day. If you’re offering a service or educational emails, you may want to send out a monthly newsletter. If you do send out a newsletter only once or twice a month, though, make sure that you’re sending information that is relevant to consumers. Consumers may unsubscribe from your mailing list if you send repetitive emails or emails that pressure them to make a purchase once a day. You can even create separate newsletters for your clients based on their level of engagement with your business. You might offer a monthly newsletter for new clients and a weekly one for your more loyal, long-term clients.
3. Automated Email Marketing
Suppose you have many email contacts and need newsletters or promotional materials tailored to each one. In that case, you may want to consider an agency like Klaviyo email marketing agency or a freelance newsletter writer. These individuals can streamline the email marketing process and spend time developing marketing materials appropriate for different ages, geographic locations, and other demographics. In searching for an email marketing agency, look for one that offers a complete package including email layout design, copywriting, and sending.
If you want to send emails yourself, you might consider a tool like GMass. GMass allows you to send thousands of emails, sync them to spreadsheets, and track opens and clicks without the hassle of manually inputting contacts.
4. Tailored Mailing Lists
As mentioned, it can be helpful to tailor mailing lists to your clients based on their geographic location or level of engagement. Many brands send a welcome email when clients first subscribe to their mailing list and reminders about promotions or items viewed on a website. When tailoring your mailing lists based on geographic location, consider holidays or cultural events in that location. You could even refer to a state-specific slogan or the weather if you have access to that information. Those personalized tidbits are sure to make your clients feel special. Adding their first name is a great way to personalize emails, too.
5. Be Creative!
It’s also important to think outside of the box when tailoring your mailing lists.
Think about how you might be able to incorporate creative content into your emails. How might graphics, videos, and gifs set you apart from your competitors? What about a link to a fun quiz or article that clients will want to open and click through? For instance, if you have a candle brand, rather than sending out the same email for candles that are on sale, you might tailor your emails and create a scent profile based on each client’s purchases or views. Agencies like Klaviyo, an email marketing agency, help create email content that is innovative and new.
Marketing emails are some of the most effective tools in the business. If you’re unfamiliar with mailing lists, mass emails, and writing email copy, an agency like Klaviyo email marketing agency can help. It may be time to start if you do not yet send a monthly newsletter or regular promotional emails.