Ways Machine Learning Impacts Business Intelligence


Data is necessary for a modern business to grow and thrive. And in this era of multi-channel data collection, businesses don’t have a problem collecting enough of it. In fact, for many business leaders, it’s how they deal with it that has become a major problem. The main challenge for most businesses is their capability to sift through vast amounts of data and separate what’s useful from what’s not. And this is a necessary step in helping them pinpoint issues and opportunities and get the insights they need for business growth.

Among the many emerging technologies, machine Learning is standing out as a revolutionary tech in overcoming these challenges. Businesses and organizations willing to stay on the competitive edge of modern technology are turning to machine learning consultants as the experts who know and understand its nuances. Their specialty is developing and applying machine learning solutions for individual businesses.

A well-positioned machine learning consultant can assist your business in seeing the opportunities that exist in your data and finding the most suitable ways to apply it in your case. They can develop custom algorithms while merging the technology into existing systems for improved business undertakings.

In this article, we will dig deeper into how machine learning is helping businesses stay on the competitive edge of today’s business world.

Why ML in business?

The world is making big strides in most areas of technology every day. The AI software category is one of the areas that has achieved enormous developments in the recent past.

Machine learning, in particular, is an application of artificial intelligence that allows computer systems to learn without the need for straightforward programming or the ordinary process of writing individual lines of code. It’s also one of the areas with the most significant growth and improvements in the recent past. A good example of ML technology is ChatGPT, an AI model which, by simple prompts, allows you to converse as you would with a human.

It is expected that the market will grow from a whopping 140 billion U.S. dollars to about two trillion U.S. dollars by 2030, according to Statistica.

Business intelligence and Machine Learning

As we have seen earlier in the article, it is near impossible for a business to stay and thrive in the competitive world of modern business without the advantage of first-hand information in the form of business intelligence (BI).

This information is necessary to catapult a business to achieve its goals and stay ahead of the park. Below are ways machine learning impacts business intelligence today.

Better and more targeted business decisions

By sifting through large amounts of data from various business touch points such as social media, analytic tools, and web activity, ML can help you spot changes and sequences that you wouldn’t with manual processes. This makes it possible for your business managers to be more specific in their decisions and foretelling possible situations on how to move forward.

Your decisions are based on evidence from previous occurrences and can help you navigate challenges better and find new opportunities to scale. For example, in transport and logistics, ML can be a useful tool in reading the signs of road congestion from data collected previously and help delivery drivers to take quicker routes. This saves business time, resources and keeps the customers happy.

Detecting fraudulent activities

If you’re in a high-risk business that is an easy target for criminals, you can train an ML model to detect fraud patterns. When well trained, these systems can pick on tendencies that lead to fraud and stop the completion of a transaction to allow you to verify and approve it. This offers critical help to businesses in the retail, supply chain, and even human resources, where candidates can fake transcripts and certificates.

This can help you avoid the financial or reputational loss that can occur if fraudsters were to achieve their goal. In financial services, you can use machine learning to review customer documents, especially when they’re seeking business loans and or credit of any sort.

Better supply chain visibility and planning

The logistics and supply chain industry often involves a lot of players, and having everybody on the same side can be an uphill task. But artificial intelligence through the Internet of Things and machine learning can help to improve visibility. The benefit of proper visibility is spotting bottlenecks and making better plans to streamline the processes. This can minimize costs, improve efficiency, and boost customer gratification. For example, a manufacturing company can use machine learning to examine production data and find gaps in the process of sourcing raw materials and find ways to improve and lower the chances of delayed production.

Predictive maintenance forecasting

Scrutinizing data on equipment such as maintenance records, environmental factors, and servicing schedules, machine learning algorithms can accurately forecast when equipment is likely to cease or halt. This allows companies to schedule maintenance, reducing failures and maintenance costs.

The impact of machine learning on business intelligence is huge, and the potential applications are almost limitless. By taking advantage of this technology, companies can gain worthwhile insights, act decisively, and optimize their operations, leading to better performance and growth by basing their actions on valuable data. However, it’s crucial that you work with reliable machine-learning experts who will help you develop the best models for this. It can save your business from machinery breakdowns and the consequent delays and losses.

Final Thoughts

Machine learning is here to transform the way different sectors handle and use business intelligence, enabling companies to be decisive, provide focused customer experiences, detect fraud, maximize their operations, and build more reliable maintenance schedules based on real data. Machine learning consultants assist companies in overcoming common hurdles associated with its use and implementation to unlock the full potential of this powerful technology.

It’s essential to note that while machine learning can be incredibly beneficial, it’s not a one-size-fits-all solution. Each business has unique needs and challenges that must be considered when implementing machine learning. That’s why working with experienced experts is so dire. They can help you identify the right applications for machine learning in your business, develop custom algorithms, and ensure that the technology is implemented effectively.