Beck’s Hybrids visits K-State to discuss agriculture issues

The Pay it Forward Challenge hosted by Beck's College Roadshow was held on the morning of Oct. 19. Students listened to a panel speak, received t-shirts, and participated in a poster-making competition. (Kelsey Chellberg | Collegian Media Group)

Editor’s note: This story was originally a standalone photo in our Oct. 20 issue.

Beck’s Hybrids 2023 roadshow, in partnership with Farm Journal, came Thursday, Oct. 19, to Kansas State to interview agriculture professors about agriculture issues and application in Kansas. 

Tyne Morgan, host of the U.S. Farm Report with Farm Journal, said she was glad to talk to K- State experts. 

“Each week we go to a different college for our U.S. farm report with Beck’s Hybrids college roadshow,” Morgan said. “We have been covering the oppressive cow prices that we’re seeing this year … and what we are seeing from consumers as they make decisions at the store. Some of the things they [professors] talk about, like supply and demand in the classroom, really put it into perspective about what it [agriculture] means today. … Kansas State University has some amazing economists, so for them [students] to be able to see that, see their expertise, and showcase some of that is great.”

During the event students had the opportunity to decorate a field sign, and Beck’s Hybrids awarded $250 to the winning sign by popular vote from the crowd. 

Beck’s Hybrids also hosted a TikTok or Instagram Reel contest called the Pay it Forward Challenge, where organizations created short videos displaying acts of kindness. The winning organization, Honors Agricultural Economics and Agribusiness, was judged by the roadshow and won $1,500 for their organization. All winners will be aired on the U.S. Farm Report, Morgan said. 

Agriculture economics classes participated, including Agricultural Sales, Food and Agribusiness Marketing, and Honors Agriculture Economics and Agribusiness.

Norman Hancock, seed advisor at Beck’s Hybrids, said this show is about supporting K-State.

“We represent the ag industry, and the ag industry is a huge department and is very important to all of us,” Hancock said. “Anything we can do to introduce students to ag and the opportunities that are there for them in the future is a tremendous opportunity for them and us.”

Zander Seth, freshman at K-State, said he learned about practical applications for information learned in classes.

 “We’ve been learning like, a lot of economic principles and marginal revenue and marginal cost,” Seth said. “All that stuff. I’m excited to just like, apply it in the real world.”